Turning a conventional wisdom on its head researchers have found that consuming red meat and white meat like poultry have equal effects on blood cholesterol levels. The study indicated that restricting consumption of meat altogether whether red or white is more advisable for lowering blood cholesterol levels than previously thought. The research published in the American Journal of Clinical Nutrition showed that consumption of high amount of red meat or white poultry resulted in higher blood cholesterol levels than consuming a comparable amount of plant proteins. When we planned this study we expected red meat to have more adverse effect