Many creams and lotions sold in departmental stores and on the internet promise to reduce wrinkles and prevent or reverse damage caused by the sun in a few weeks’ time. But the most important question is do these creams really work? Dr Jaishree Sharad explains that it often depends on the specific ingredients and how long you use them. Because these over-the-counter (non-prescription) wrinkle creams aren't classified as drugs they're not required to undergo scientific research to prove their effectiveness. They are tested for safety and not effectiveness. So are these creams a gimmick? Well the benefits of using these products are