We often resort to creams and lotions over the counter to combat our skin problems but what we don t know is that what works for others may not work for us. It is a common misconception that Indian skin is the same as Western skin. This false impression often results in inaccurate management and treatment. In fact due to lack of awareness and research most therapies are designed for Western skin without any acknowledgement of the requirements of the Indian population. As an American dermatologist practicing in India Dr Kiran Lohia has experienced the differences first-hand in Western and