Vampire facelift or the platelet-rich plasma (PRP) treatment has been creating waves in the beauty industry. More so after Kim Kardashian tried it in her much publicised reality TV show. The treatment though painful holds the elixir to youthful-looking skin. We ask cosmetic dermatologist Dr Jaishree Sharad more about this treatment. What is the vampire facelift? PRP or the vampire facelift is so called because your own blood is taken and after separation of different constituents the plasma with the platelets is reinjected into the skin. PRP has a long history of being used in orthopaedic medicine dentistry and reconstructive