Alcohol may not be far behind tobacco in terms of public health impact if a recent publication by The Lancet and a WHO report are to be believed. There are about 2 billion people worldwide who consume alcohol and 76.3 million suffer from nearly 60 types of alcohol related diseases and injury. The death toll is alarming too with 1.8 million deaths. It is high time to apply the lessons that we learnt from tobacco control and make a comprehensive alcohol control law for the nation. Akin to tobacco laws in 80s alcohol has great social acceptability because of several decades of shrewd marketing. Both continue as profit making