The author Dr Pankaj Chaturvedi is a professor and cancer surgeon at the Tata Memorial Hospital and one of the most prominent anti-tobacco campaigners in the country. His efforts have been lauded around the world and he was recently awarded the Wilkenfeld award in the US for his innovative leadership. The views expressed here are the personal views of the author. Health.India.com doesn’t necessarily endorse those views. The gutka ban in various states has forced the smokeless tobacco industry to find newer ways to market their harmful products. Now instead of selling gutka they’re selling chewing tobacco and pure Pan Masala in