20th March is World Oral Health Day. 'Quit smoking!' 'Don't chew tobacco!' 'Ban gutka!' 'Keep away from second hand smoke!' 'Smoking causes cancer' -- all this advice usually tends to fall on deaf ears. Even gory ads portraying people dying of cancer solely because they chewed tobacco or smoked has not seemed to make a dent in the number of people smoking or indulging in smokeless tobacco. So where are all the anti-tobacco and anti-cancer crusaders falling short? Well it might just be their approach. In a new way to approach the problem Dr Pankaj Chaturvedi renowned Head and Neck